The secret to survival is to learn how to survive and to adapt to your new normal. If you know something about living in the military or police barracks or somewhere near these confines, you will understand what Aisha Ganda went through and why she markets her tasty snacks like a Lieutenant.
It is like a battle. If you are unfit for the frontline, you know that you must withdraw from the hustle altogether. But not for Aisha, nah ah. She is fit. She is fierce. She drives her business with such passion that if you have any allergy, you might want to have a private therapy session with it to leave you alone for some time, so that you can taste her snacks from her Snacks4U brand.
Yeah, you heard that right!
Aisha is the CEO of her business. Ladies, this title isn’t for the weaklings. It belongs to the Queens of real hustles. So if you want to wear such a title, you have to be focused on giving it the respect it deserves. Aisha does. But this title does not appear with a wand. You have to work hard for it like Aisha does.
Growing up in Nsambya Police barracks taught Aisha never to depend on one bread winner because anything can happen. And it happened! Daddy fell sick. Maama was a stay home hustler. And while most of her age-mates and classmates-to-be were starting to think about early graduation, Aisha was thinking about taking a dead year, applying for a loan to pay her tuition and no, we bet you that this is not what first year students should be burdened with while at University. Even when someone stepped in to help out here or there, Aisha had understood the fact that she had to step up to fend for herself.
She started her hustle with chapatis, samosas and half cakes which she would supply to school canteens – under the business name, Aisha’s Confectionaries. (Yes, by the time a brand name becomes a household name, it goes through the baptism of fire, trials and errors and changes; and this businesswoman just went through it like swiiiiiiii…..) Unfortunately, the short shelf life of chapatis and other soggy eats marked the end of the first baptism. Then came Snacks4U.